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Chat platform developer GameOn has raised $35 million in Series B funding. Mirae Asset Venture Investment, Mighty Capital, and B3 Capital led this latest round, bringing their total funding up to $54 million.
GameOn develops a product called ChatOS that responds intelligently to user inquiries. Sports and esports teams leverage the program often to create their own branded chat and drive fans to team-related content. Statistically, folks who interact with ChatOS click through 50% of the time, with commerce-related content seeing that jump to 65%.