Hear from the leader as one of Mighty Capital's portfolio companies shares his experience delivering customer delight through product:
- The power of authentic customer delight
- Driving efficiencies for growth with a personal touch
- Staying true to your company's mission and core values
The Power of Authentic Customer DelightAt every product organization, I believe the core mission for every team is to obsessively focus on customer delight. Specifically, your product should be so easily understood and appreciated that your customers will freely share it with one another. On the marketing side, it's critical for brands to engage with users in a way that is also shareable and ultimately enjoyed as part of their daily routine.
In my current role at HYP3R, we are seeking to do the same with location services. We exist to leverage the power of location services to integrate with marketing activities in ways that drive customer delight. Simply put, there's a reason why our logo has a heart in the middle. Our organization genuinely cares about delivering a marketing experience for businesses and users alike.