Building a product and putting it on the market is a difficult task that doesn’t always end with success. Winning products require a well-thought-out strategy and purpose to be certain that the intended audiences benefit. The folks at Canela Media work tirelessly to create meaningful products for Latino audiences. Why? Because that market has been long underserved and underrepresented in the United States.
This eBook is a summary of the Canela Media podcast series, in which heads of product and strategy talk about how they developed and launched products for Latino audiences. They discuss what worked, what didn’t, and how their strategy differed based on intended audiences. From TV to music to Children’s content, learn from the experts about developing and launching a winning media product.
There is a lot more. Dive into the pages below to learn all about building meaningful products for Latino Audiences with Canela Media.
Now that you have learned about the topic, what do you think? Do you work in media? Are you an investor? Do you see the potential here? Perhaps you see some avenues that are unexplored. Drop us a line to share your thoughts.
If you want to hear these conversations for yourself, check out the Mighty Capital Podcast. Subscribe via your favorite podcast hosting service, or by clicking the links below: